Bayport team

The Bayport team is committed to bringing responsible, accessible, unsecured credit to Africa. Bayport Financial Services has been active on the continent since 2002, having designed a uniquely African business plan to serve our uniquely African clients in what is essentially a relatively immature financial market.

At the top, the Bayport team consists of Justin Chola (Director of Bayport Management Limited) and Stuart Stone (Chief Executive of the Bayport Group). Together, they bring with them a wealth of experience doing business in Africa, giving credit where credit is new. Thanks to their vision, Bayport Financial Services has experienced rapid growth since its inception.

The Bayport Way

“The Bayport Way” is what we call our company’s unique approach to lending in Africa. Africa is a relatively immature financial market, prompting Bayport Financial Services early on to design a completely new business model that would work on the continent.

The foundation of The Bayport Way is our unshakable belief in individuals’ ability and desire to empower themselves through the availability of responsible, unsecured credit. At the same time, we realise that the true champions of our brand are our local stakeholders, employers and trade unions, who afford us an intimate understanding of locals’ attitudes towards credit and local customs and habits.

Bayport business strategy makes sense in Africa

The Bayport business strategy has proven to be extraordinarily successful in Africa and differs considerably from that of other financial services companies. Africa is a difficult market to crack because it is a relatively immature financial market; this has meant that Bayport Financial Services has had to put in place extensive risk mitigation measures.

Bayport business has been successful in Africa and we are now active in Tanzania, South Africa, Ghana, Tanzania and Uganda. In many of these countries, we are the largest provider of unsecured credit. Bayport Financial Services endeavours to integrate our collection arm with our local stakeholders, thereby minimising bad debts and improving credit quality.

Bayport risk mitigation

Bayport risk mitigation measures have proven very successful in Africa. The African financial market is relatively immature and a unique approach was called for, if its considerable potential were to be realised. Bayport Financial Services had realised this from the outset and our unique approach, called “The Bayport Way”, has resulted in success where other financial services companies have failed.

There are numerous Bayport risk mitigation measures and our collection arm is also our local partners, like employers and trade unions, who deduct owed monies from employees’ wages and forward it to Bayport, ensuring high credit quality and very low bad debts.

A bright Bayport future

A bright Bayport future seems certain, even if our company was only established in 2002 and has had a relatively short past. Bayport Financial Services has experienced encouraging success and growth ever since.

A Bayport future that holds even more promise is envisaged through the continued implementation of “The Bayport Way”, which is how we conduct our business. This approach has worked exceedingly well in the relatively immature African financial market. Partnerships with local trade unions and employers have given us a sound understanding of locals’ customs and attitudes towards credit. Bayport Financial Services endeavours to reach even more Africans with responsible, affordable, unsecured credit.