i Lead Insurance

The Bayport business strategy has proven to be extraordinarily successful in Africa and differs considerably from that of other financial services companies. Africa is a difficult market to crack because it is a relatively immature financial market; this has meant that Bayport Financial Services has had to put in place extensive risk mitigation measures.

Bayport business has been successful in Africa and we are now active in Tanzania, South Africa, Ghana, Tanzania and Uganda. In many of these countries, we are the largest provider of unsecured credit. Bayport Financial Services endeavours to integrate our collection arm with our local stakeholders, thereby minimising bad debts and improving credit quality.

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Bayport risk mitigation measures have proven very successful in Africa. The African financial market is relatively immature and a unique approach was called for, if its considerable potential were to be realised. Bayport Financial Services had realised this from the outset and our unique approach, called “The Bayport Way”, has resulted in success where other financial services companies have failed.

There are numerous Bayport risk mitigation measures and our collection arm is also our local partners, like employers and trade unions, who deduct owed monies from employees’ wages and forward it to Bayport, ensuring high credit quality and very low bad debts.

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